When Kaylie came to me and asked to design a super colorful, bright brand, I was in. I love a minimalist monochrome as much as the next millennial, but this design totally matched her mission and personality. With lots of floral and accents of red, we built a brand that was both functional and inviting -- a place on the Internet that makes you want to put your feet up and stay for awhile.
Kaylie is a mom of five, a writer, speaker, podcaster, and a woman chasing after God. Yeah...we got along just fine.
Here's what we came up with for her brand board: