Starting a graphic design business this past year felt like a huge risk. It came with a big learning curve and buckets full of grace. But it was a passion I wanted to pursue and boy am I glad I did. I've made so many incredible connections, learned a TON about design work, experienced what it was like to be my own boss (love that part), and dove into the world of creative business owners.
The startup of all this shenanigans was a bit, well, thrown together as I was creating a web portfolio over the weekend for one potential client and rush-shipping some cheap business cards to pass out at meetings I didn't think I belonged at. It was so intimidating and exciting and all the other feelings you can conjure up. Despite all of that, I knew that I loved this kind of work. It was something worth working at. And I could do from home while getting to raise our children and feel incredible fulfillment in that way too.
So over the past year, I've figured out that helping others pursue their passions was really my heart in design. Business branding was a way that I get to do that -- defining vision, color, style, font, platform, voice...all that good stuff, for those who are taking risks and starting up businesses...that's my favorite. Business branding and social media mentorship really sets a solid cornerstone for a business just starting out or one that needs a facelift and it's so worth doing well.
Since this is the heart of my business and what I'd love to pursue this upcoming year, I decided to give my own business a little facelift. After all, one who does branding should have a pretty good one herself, right?
Come January, I am so excited to launch the new face of my design business. New name, new look, more intentional services and some fun surprises on the side. I'll be mainly focusing on business branding, but also doing all kinds of graphic design, some web design, and partnering with other creative business owners who want a little hand up with the whole social media thing. I'm pretty darn pumped to start all this up, baby in tow, and walk into the new year well. Stay tuned!