You can work all you want to set up your own business. But if you don’t have any marketing plan or promotion in mind – you’re basically just floating out in cyber small business space with some good looking branding and quality products that won’t sell.
The biggest key to starting up your business and keeping the momentum going is networking. I know for some of you, this is basically a four letter word – you hate the thought of putting yourself and your new business out there to people you don’t know. For others, this may be your favorite part of being a business owner. Either way, it’s do or die.
Find groups in your area that are specifically for networking. Your chamber of commerce will have lots of ideas. The other thing you can do is ask around! There are so many different types of business groups that you’ll run into (in person and virtual) and it’s worth taking the time to figure out which ones work best for you.
These groups not only serve as potential clients and referral sources, but they are an invaluable support group for you as you grow your business and continue your journey as a solo-preneur. And believe me…you’ll need the support.
Remember that elevator speech we talked about in the beginning of this series? Practice that. You’ll be asked about a million times to describe what you do. You may even be asked to stand up in front of a group of strangers and talk about it. If that’s a scary thing for you, good. Owning your own business is an incredibly stretching process and that’s only the beginning. Be bold, put yourself out there, and make some friends for goodness sake. These people GET you and what you’re doing. Having people in your network like that is a cornerstone piece to your success.
If you need a place to start looking for groups, here are some of my favorites:
What groups are you a part of? Please share!