As I mentioned a few posts back, it’s okay to not do ALL the
things. For some, it may take some time to figure out what you are excited
about doing and what you’re really wanting to ditch. Honestly, you don’t know
until you try.
Here’s a little reflection for your Friday. It’s okay to try
out or offer lots of things at the beginning. Some projects may really excite
you or be more popular with others that you thought. If it’s something you’re
not sure about, maybe offer a “guinea pig” discount to the first person that
takes you up on that service or item. One of the best ways to gain a loyal
customer base is to get people to like and trust you. If they feel like you’re
being honest with them about what you’re offering, that’s a great way to start.
Once you’ve had a chance to try things on for size, it’s a
good idea to decide which services or goods you want to continue with in your
business and which ones you either want to ditch or set aside for later.
Keeping it simple really is key and you’ll hear almost everyone agree with the
statement, “quality over quantity” when it comes to this stuff. Offer a few
things and do them really well instead of a thousand that are just so-so. As
your business grows and you have more experience, that’s when it may be time to
add on. For now, save yourself the overwhelming feelings and defeated efforts
to keep up an unrealistic pace.
When I first started advertising my business I offered
anything people would pay me for that I could do. Newsletters? Yes. Business
cards? Yes. Christmas cards? Of course. Book covers? Sure. Print shop, social
media management, packages of this that and the other. Whew! Do you know what
it’s like trying to build a website that supports all that? It’s nuts. Don’t do
it. As I’ve had a chance to actually do some of those projects and have those
experiences, I’ve really cut my services down to a couple things I really love –
small business and personal branding, and social media partnership programs.
For everything else, I have an hourly rate and the projects I take on depend on
availability. Now THAT…that I can get excited about. See what I mean?
I’d love to hear, what are your favorite things to do in
your business? If you don’t know yet, what will you start offering to find out?